|Singapore Yacht Show|
Asia's largest yachting, boating and luxury lifestyle event, The Singapore Yacht Show, was officially opened by Minister Iswaran at ONE°15 Marina Club. Now in its fourth year, the event presents Asia's largest exhibition of boats and superyachts, as well as supercars, classic cars, fashion, fine art and live entertainment.
Managing Director and show organizer for Singapore Yacht Events, Andy Treadwell, said he was very pleased to welcome some of the world's most beautiful vessels and the global yachting industry's biggest brands to this year's show: "The incredible showing of boats from exhibitors who have travelled from all over the world to be here, really underlines the significance of this event to the global yachting industry, and of Singapore as its Asian hub."
Arthur Tay, Chairman of ONE°15 Marina Club said it was remarkable to see how the show had grown into an event global industry leaders now consider to be one of the world's most important: "Although only in its fourth year, the Singapore Yacht Show has quickly established itself as an iconic yachting event in Asia, alongside the Formula 1 Singapore Grand Prix, which is also hosted in our city state.". Guest of Honour Minister Iswaran remarked on how quickly the Singapore Yacht Show has grown since he opened the inaugural edition in 2011. "The Show has more than doubled in size each year, and we can now proudly say that this international hub of business and leisure is also home to what is now by far the biggest yacht show in Asia."
As well as a chance for seasoned and serious yachties to meet brokers and discover new brands, the show offers something for all members of the family. A convoy of 30 Ferraris arrived on the second last-day of the show followed by 20 Lamborghinis on the last day. There were multiple fashion shows and live music performances, and for thrill-seekers, a chance to climb the rigging of Tall Ship The Royal Albatross for panoramic views of marina and beyond. First time exhibitors Perini Navi Group said they could already see the benefit of attending the show: "We were delighted to have chosen Singapore as our first opportunity to show our yachts in Asia and this show proved to be an exceptional event," said Burak Akgul, Managing Director Sales, marketing and design Perini Navi Group.
Meanwhile, Fabiomassimo Discoli, Ferretti Group's Asia Pacific sales manager told SuperYachtTimes.com: "Singapore is a perfect market for the Ferretti Group. We have a long history of giving our customers here the very best. Over the coming years we will strengthen our presence through the invaluable assistance offered by our partner Hong Seh. Since they were appointed dealer of Riva in 2008 and dealer of Ferretti and Pershing in 2013, the success that we have had in this market really speaks for itself." Edward Tan, managing director of Ferretti's Singapore-based partner, Hong Seh, added: "Singapore Yacht Show is a world-class celebration of yachting culture in one of Asia's most dynamic and beautiful cities."
Simpson Marine announced the sale of two boats at the show, and many other exhibitors have reported significant leads. Mike Simpson, group managing director of Simpson Marine said: "We've already sold two boats within the first two days of the Singapore Yacht Show and we are pleased with the quality of visitors here at the show. It is heartening to see that our yachts have great appeal to the Singapore market. With a fabulous start like this, we fully expect to achieve more sales at the show this year than last."
Tony Hambrook, managing director of Alloy Yachts, which is jointly presenting the show's largest yacht, S/ Y Vertigo, said: "We have been very pleasantly surprised by the size and depth of the show and we look forward to coming back." This was Alloy Yachts' first time exhibiting at Singapore Yacht Show, and Mr Hambrook said the team had seen a number of "qualified customers". Filippo Ceragioli, international marketing and communications manager of first-time exhibitor Rossinavi said, "Given the current global climate it made sense for us to participate in this year's show. Over the past two days we have met some interesting contacts and we would like to come back." Joint managing director of Fraser Yachts Australia, Peter Redford, last attended the show four years ago and said he was amazed by the rapid increase in size and popularity of the event: "It's really interesting to see that the superyacht market has expanded here and I believe this is on the back of the demand for recreational vessels. I think the demand for charter of big boats, as well as the purchase of big boats will increase rapidly as Asian consumers become more familiar with it." Complementary lifestyle elements remain an important and popular addition to the Singapore Yacht Show. Visitors were treated to two fashion events – showcasing Camilla (with Wattletree) and White Moon – as well as a convoy of Ferraris.
Andy Treadwell, said he was overwhelmed by the turnout: "The swelling numbers we are seeing this year prove there's a tangible appetite for the yachting lifestyle here in Asia. Many of our exhibitors who are new to the market in this region have been delighted by the reception they have received, from yacht builders and charter brokers to manufacturers and service providers. Many of the marine toy businesses have been particularly well received - at the end of the day, time on the water is about having fun and the visitors here are really starting to understand how their time with family and friends can be uniquely enriched through owning boats and yachts.
"These numbers clearly demonstrate that people in this region are increasingly enthusiastic about boating. The feedback we have had from our exhibitors and sponsors show that everybody now sees the Singapore Yacht Show as Asia's number one event for the global yachting industry." Brokers, builders, marine industry brands and lifestyle exhibitors alike all reported having a truly excellent show with impressive numbers of highly qualified visitors expressing serious interest.
Charlie Birkett, CEO of first-time exhibitors Y.CO, which jointly represented the 67m S/Y Vertigo, told SuperyachtNews.com he was very pleased with the interest they had received over the event: "This show is fantastic and we are very happy to be here. We've seen a lot of people who have shown interest in S/ Y Vertigo, the star of the show, which we are presenting here for charter. We take this region really seriously." Mike Simpson, CEO of Simpson Marine, Asia's largest and longestestablished yacht broker and dealer, agreed: "The sun has been shining on a fantastic show that is packed with boats. It's very interesting to see how the show has developed over the last few years since it was started. We see this as the key show for the region."
Many of the biggest and best-known yacht builders in the world were in attendance. Michael Breman, Sales Director of Lürssen Yachts, builder of M/ Y Azzam, at 180m the world's biggest yacht, commented: "Singapore is the hub for a larger region so it is a good backdrop to have an event like this where you can show your brand to the affluent. For Lürssen, the Singapore Yacht Show is the cornerstone in the building of [our] brand awareness in Asia".
Other world-leading shipyards echoed Breman's views. Burak Akgül, managing director of Perini Navi Group, was also enthusiastic about the potential for the big yards in Asia: "This first occasion that we're at the Singapore Yacht Show is a great opportunity. We've had some interesting appointments made, with some very recognizable names, [for] introducing the Picchiotti and Perini Navi products."
While the superyachts draw much of the attention, being highly visible and inspirational, and therefore a seriously important part of the "educational" aspect of developing the industry in Asia, it is in the smaller production boat sector that the builders can expect to see most rapid growth and uptake. Leading players in this arena were also highly impressed with SYS 2014. "I have been to many boat shows all around the world and this particular show has grown tremendously in size and there is huge potential here. We have been very happy with the clients that we have been talking to", commented Alister Brunksill, Princess South East Asia.
The show's organizers also ran the Asia Pacific Yachting Conference (APYC), a yachting industry forum, as part of the event, as well as a "Captains' Lounge", where business to business networking was the order of the day. Chief Executive of Superyacht Australia MaryAnne Edwards, which sponsored both of the aforementioned, was impressed: "Over four years, the Singapore Yacht Show will have quadrupled and I think that now, it is really becoming the superyacht show in Asia."
Alexander Tesch, MD of MTU Asia, which co-sponsored the APYC and Captains' Lounge with Superyacht Australia and Sevenstar Yacht transport, added: "For MTU, the Singapore Yacht Show is a very good showcase for what we can offer here in this region. The event has grown every year and we believe it is the strongest show here in Asia. We are very happy to be part of it and we hope to see it continue to expand over the coming years."
Complementary lifestyle and industry services exhibitors also commended the quality of visitors at the show. Andreas Arnold, head of key account management at Luxaviation Group, one of the show's main sponsors this year, said: "We have had great feedback, especially in charter, but also in aircraft management solutions from the whole of South East Asia." His CEO Barth Foucart added: "The reason we partner with the Singapore Yacht Show is that the public looking for this type of boats, is the same market we are targeting for private jet flights".
While yachting and boating was naturally the main focus for the show, it would be impossible to ignore the enormous enthusiasm for supercars and fashion in Singapore and the wider region. Making special appearances over the weekend, local car owner clubs for Ferrari and Lamborghini put on crowd-drawing convoys of over 30 and 20 vehicles respectively. And the complementary luxury lifestyle elements continued with fashion shows from Camilla by Wattletree, JOG Swimwear and White Moon. To ensure VIPs arrived and departed in style befitting the show, BMW provided a courtesy car service, taking guests practically from doorstep to passarelle. Karl Hamman, Singapore CEO of insurance provider QBE said he thoroughly enjoyed his first year of partnering the Singapore Yacht Show: