|How to Sell your Boat - One Picture at a time|
Once you have decided to sell your boat, whether you plan to sell it yourself, trade it in, or sell it through a yacht broker, one thing is certain: you'll want to sell it quickly! Or perhaps, if you don't want to sell just yet, you would like to offset some of the cost of keeping a boat by offering it on the charter market.
Sure, you can take some decent snapshots of boat and interior yourself and give prospective buyers and/or charterers an adequate preview but ... do such photos really generate interest and, consequently, help to sell your yacht? There are hundreds of boats on the market so you will need to make your boat standout from similar yachts available for sale or for charter.
The owner of S/Y LETIZIA, a beautiful, classic Camper and Nicholsons sloop, took his sale broker's advice and hired professional photographer, Brent Madison. He was surprised and very pleased with the results. Consider these photos, taken more or less from the same vantage points.
When a yacht is well presented, chances are that interested parties will look further beyond the first shots. Professional photos do make a difference: photographers work magic with lighting, have the proper lenses to photograph interiors and have the skills and experience to do a great job. You will probably minimize the time your boat remains on the market. Of the many things to consider when having your yacht photographed I would like to discuss a few here: Preparation, Props and Photo TipsPREPARATION
Make sure your boat is sparkling clean and tidy, inside and out. Scrub decks with mild detergent and if the teak is gray, bleach it so it looks good, perhaps oil it too. If the fiberglass finish doesn't gleam, invest in having it buffed with rubbing compound and polished with wax. If the varnish is tired, at least one coat will restore the shine. Clean covers and Bimini top and if the cockpit side curtains are hazy, take them off. Make sure carpets, curtains and upholstery are clean and curtains look tidy with all folds straightened Make sure all lights work and are switched on for the photo shoot.
Take away boxes and storage baskets that are convenient but don't fit with the interior. Make sure paintings, photos or other artwork hang straight. Remove all unnecessary clutter. Plastic water bottles, used glasses and tissue boxes should not be standing around within the camera's line of fire. Make sure everything is spic and span, befitting a proper showboat.PROPS
Once cleaning and tidying is done, it is time to 'Set The Stage'! Get your finest (matching) plates and glasses on the table and create an attractive dinner scene worthy of a big celebration. Fresh flowers always add a nice touch but keep flower arrangements simple and in colours to match your boat's interior. Use different flowers in each cabin and avoid bright red as it draws too much focus to itself, away from the picture.
Set a lively scene: if your yacht is suitable for families, create a 'kids' cabin' with accessories to match. If you have lots of water sport toys on board, then include photos of people having fun waterskiing, kayaking, paddle boarding etc. while showing your boat in the background.PHOTO TIPS
Try to shoot photos in landscape rather than portrait format, horizontal photos are much more usable in brochures and on website. Stow away fenders; none should be hanging over the side or cluttering the deck. This is not the day to hang your laundry out to dry and neither should there be any bath towels or swimwear clipped on lifelines or lying somewhere on deck.
Unclutter backgrounds as well and take your yacht out for the day, away from posts and pillars, electricity boxes and other yachts in the marina or at anchorage.
When out at sea, position your yacht so there is something visible beyond your yacht than just endless water and the horizon. An island or part of a landscape in the background will do nicely.
If you are the lucky owner of a racer or fast cruiser, make sure photos will convey an impression of speed, such as white water on the bow. If sailing, heeling over, taut sails and a wake contribute to a good action shot. The best angle is usually slightly pointed towards the camera.
Switch flatscreen TVs on rather than showing a dark black hole. Instead of showing comfortable 'work boat' snapshots, present your boat as a luxury leisure yacht, if that is what you are selling.
Experiment with different angles, use mirrors if possible and take shots leaving doors open, to afford a peek into adjoining spaces, or keep them closed. You might even want to take away carpets for a different effect and show off beautiful flooring.
A professional photographer can do wonders even with awkward or difficult to photograph spaces and show your boat in the best possible light!
Look at advertising brochures for ideas that can help make your interior more inviting and try to let your yacht photos tell a story. Check on-line and see what kind of shots and angles could work for your yacht.
If you don't want to be bothered with all of this, just email Northrop and Johnson. We have the contacts and can arrange photo and VDO shoots and take care of all details for you!