|PIMEX date shift|
The ninth Phuket International Boat Show (PIMEX) came to a close with successful sales and hot leads reported from exhibitors. The four-day show – the largest consumer boat show in the region – has become known for its quality products, exhibitors and visitors.
PIMEX saw US$250 million (THB7.5 billion) worth of boats on display, ranging in price from US$80,000 (THB2.4 million) up to US$14 million (THB420 million), the largest being the 92 foot Pershing presented by Ferretti Group.
PIMEX was officially opened by Phuket's Vice Governor, Sommai Prijasilpa, together with PIMEX Show Director, Andy Dowden, and Bangonrat Shinaprayoon, Director of the Tourism Authority of Thailand Phuket Office.
Attending PIMEX for the first time was Robert Braithwaite, Founder and President of Sunseeker, who opened the Sunseeker display together with local dealer Max Marine Asia presenting a trio of boats – the new Manhattan 53, together with the Manhattan 63 and Manhattan 73.
Following the opening, Braithwaite said "We are launching a number of new models in the near future, including the smallest boat we've ever built, the Sunseeker 40, together with the largest at 48 metres."
"Thailand has been full of opportunities for us and Sunseeker Thailand is an important part of the Sunseeker family," Braithwaite added.
According to exhibitors, the quality of visitors to PIMEX this year has resulted in sales, good contacts and many hot leads, which brokers expect to convert post-Show.
Lee Marine, however, made several sales at the Show including a Jenneau 53, and generated many qualified leads on other boats and brands they represent.
Said Tony Nixey, Managing Director of Go Boating Thailand, "The leads we develop from the show may turn into sales later. For us it's about developing relationships through the show, and gaining friends at the show, who will hopefully become partners with us later."
In response to exhibitor feedback, PIMEX organizers moved the exhibition from January to late March for 2012, with the aim of encouraging a higher quality display of boats. This decision has been vindicated: 2012 saw more boats displayed than last year, with the average size of boat displayed being larger, and the quality of boats in-the-water higher than ever before.
"The quality of the boats in the water this year is the best yet. It is second to none in the region with a large choice of luxury power and sail boats, down to smaller day boats and dinghies," said PIMEX Show Director, Andy Dowden.
PIMEX 2012 attracted an international exhibitor mix from throughout the Austral- Asia region, including Australia, New Zealand, China, Taiwan, South Korea, Japan, Hong Kong, Singapore, Malaysia and Thailand; as well as from Italy, The Netherlands and the USA.
The visitor demographic is equally international. The traditional regional markets remain strong with increasing numbers of visitors from Russia and Thailand.
In 2011, PIMEX welcomed an influx of Russian visitors and the trend continued this year with exhibitors reporting qualified Russians interested in boats and marine lifestyle products.
A growing market also this year was the Thai market, with more interested Thai buyers visiting the show and researching boat buying opportunities. This is becoming a market more and more exhibitors are turning their attention too.
Said Mario Zanasi, Simpson Marine's Country Manager for Thailand "We are looking more at the Thai market. For this reason, we have a new Thai broker, and we are really confident in the future of the Thai market."
"Talking to many exhibitors at the show, feedback is that there is increased interest in marine leisure products from Thai buyers this year, and an increased interest to target more Thai buyers in the future," commented Dowden.
Complimenting the boat displays was a packed Exhibition Hall full of the latest gadgets, boating toys, marine and lifestyle products and services, as well as promotions for a number of stunning villas available on the island.
"The boat brands you see in Monaco, Cannes, and in Fort Lauderdale, you will find here at PIMEX. The number and diversity of brands is impressive, but more important is the quality of boats on display this year," PIMEX Show Director, Andy Dowden, pointed out.
"The largest boat on display this year is a 92-foot powerboat, and the smallest a little over 20-foot. And there is everything in between – different sizes, specifications, prices, power and sail. Whatever your boating needs, you will find something to suit at PIMEX."
For the first time this year, the flagship Fairline Squadron 78 Custom – a first show in Asia –was presented by Derani Yachts, and Sunseeker displayed three luxury flybridge yachts – the Manhattan 73, 63 and 53. Princess had an exciting line-up with Asia Premieres for the V52 – a sports yacht – the P60 – a brand new model for Princess – and the 72MY.
There were also many quality midsized powerboats on display, and an increase in the number of sail boats, including the new Jeanneau 57, Prestige 440S and the award-winning Tartan 4000 which was displayed for the first time in Asia. And for those looking to dip a toe in the water of boat ownership, the Absolute World Group offered Fractional Boat Ownership.
Phuket Island is at the centre of Asia's growing marine leisure industry – one of the top five cruising destinations in the world – and is the centre of the emerging 'Andaman Marine Triangle'.
Consisting of Phuket, Phang Nga and Krabi provinces, the Andaman Marine Triangle is home to some of the most stunning sailing grounds in the world, and location of choice for the filming of many international blockbuster movies.
The coastline of the Andaman Marine Triangle, and associated marine leisure industry, is the single largest asset for the area's tourism industry, Phuket is the gateway to the Andaman Marine Triangle with more than 200 direct international flights weekly from major tourist markets in Asia and Europe. The three provinces share the same coastline and marine environment, and together have become the marine playground for the rich and famous – the wealthy, the celebrities – and tourists from around the world.
With its long established and well developed infrastructure, Phuket holds a pivotal position in the Andaman Marine Triangle, and is home to four world-class marinas with a capacity of over 750 boats.
As reported by Channel News Asia:
"The amount of private wealth in Asia is estimated to triple to US$16 trillion by 2015, according to Swiss private bank Julius Baer's annual wealth report done jointly with CLSA." It is this growth in regional wealth, combined with the desire of boat owners wanting to relocate from traditional cruising grounds that continues to fuel the growth of the marine leisure industry in the region.
In line with this growth, large-scale marine infrastructure in Phuket continues to develop. Further investment by established Phuket marinas is expected to be over THB500m, and a likely expansion of berth capacity of over 20%, over the next five years.
PIMEX plays an integral role in creating and stimulating demand for marine products and services in Asia. Over 5,500 visitors attended the 2011 Show to view the US$100 million of boats on display, and marine and lifestyle offerings.
PIMEX connects buyers with sellers in the marine and luxury lifestyle space, and with the largest in-water display in the region, allows potential buyers to view boats first hand. International buyers often then choose to leave their boats in Phuket's marinas so they can enjoy the facilities and surrounding cruising grounds at their leisure.
The trend of marina growth can be seen expanding from Phuket to the Andaman Marine Triangle, with two new marinas in Krabi – Krabi Boat Lagoon and Krabi River View – and another – Port Takola Marina – in the pipeline, adding almost 400 berths to the triangle when complete.
Over one billion baht of marina infrastructure development is expected in the Andaman Marine Triangle over the next five years.
This bodes well for the continued growth of the region's marine industry, as marinas in the Asian region are filling up. PIMEX is positioned as a key marketing and promotional tool for Phuket and beyond, helping to position the Andaman Marine Triangle as the marine leisure playground in Asia.
PIMEX showcases Phuket Island, Thailand and the Asia region to the marine leisure world globally. Attracting an international clientelle, organizers confirm markets of growing importance for the show and for the regional marine industry in particular, are Russia and China, with Thai buyers also on the increase.
About the Phuket International Boat ShowNow in its ninth year, PIMEX is an established and successful event in the marine and leisure calendar. PIMEX 2012 has big plans for 2012 as the on-water display increases and the exhibition hall includes a greater diversity of displays from as far afield as China, Australia, Italy and France. Like its location, PIMEX is a relaxed event where participants celebrate the boating, leisure and luxury lifestyle in an ideal tropical destination. The show is more than boats on display but also an opportunity to see the latest luxury cars, properties and engage in some Phuket hospitality. www.phuketboatshow.com
About the Informa Yacht GroupThe Informa Yacht Group is part of Informa Plc and encompasses all the company's leisure marine events. Informa is internationally renowned as a leading provider of information and knowledge via a wide spectrum of media. The company is also the largest publiclyowned organizer of exhibitions and conferences in the world, with an output of over 10,000 events held annually. As the world's leading organiser of business-to-business yachting events, Informa Yacht Group offers an industryspecific marketing platform for the luxury yachting and lifestyle sectors, through a global portfolio of exhibitions, conferences, regattas and other events.
IYG organises a number of leading Superyacht and other marine events, including: