Organized by TMX Show Productions and supported by the Singapore Tourism Board, Boat Asia 2012, ran from the 12th-15th April at Marina at Keppel Bay, featuring a lineup of more than 50 luxury yachts from 30' to 130', which showcased the best of Southeast Asia's growing leisure marine industry. Over 12,000 people visited the show and its 100 exhibits from the Asia-Pacific region, Europe, the US, the Middle East, and China.
Although boating markets have been relatively quiet, the event's long-term reputation for attracting genuine yet disparate buyers to see a wide range of watercraft, from sailboats to superyachts, again proved the right Asian formula, and separately CEO Herman Ho said substantial new initiatives would help increase both exhibitors and high-end visitors when the next Boat Asia takes place from April 18-21 next year.
Observers noted that the Hainan Rendezvous in Sanya, the China International Boat Show in Shanghai, and Boat Asia in Singapore were held in consecutive weeks, allowing boat yards in Europe and North America, the Middle East, Australia and New Zealand to better focus on the evolving Asian scene.
Mr Ho did not elaborate on what the Boat Asia initiatives might be, but he has taken a no-nonsense approach to the event since purchasing it five years ago, and moving it steadily upmarket. "It's been extremely satisfying to see serious sales and charter business being transacted by our new and regular exhibitors," said Herman. "We continue to cement our position as the only leading Singaporebased regional boat show of real merit, one which always delivers."
On the waterfront, Boat Asia 2012 returned with its highly popular Lifestyle concept, featuring prestigious brands such as Audi, Gaggenau and Mumm Champagne in addition to a wide range of on-land exhibitors from resort operators, charter companies, clothing and fashion brands, swimwear and sports and nautical watches. Lifestyle brands participating included Creatifventure, Paul & Shark Yachting, Wyndham Wines, Chivas, San Benedetto, Citibank "preferred credit card", Scarlet Hotel, Naumi Hotel Singapore and X-tra furnishers.
In a coup for Boat Asia 2012, this year's show featured Sea Bear, the superyacht owned by golfing legend Jack Nicklaus (known by his nickname "Golden Bear"). Sea Bear was featured alongside numerous other exciting exhibitors including Vicem Yachts Turkey, Changi Sailing, Nansha Marina China, Yacht Haven Phuket, LOPE HK, X-tra, Lloyd Marine, Paul & Shark Yachting, Bellingham, RSYC, Jade Marine HK, Oneberry, and AzureaLifestyle. Also taking part were Grady White, Cris Craft, MAN Engines, Suzuki Outboards, MAN Engines, Stormy Lifejackets and Seadoo, while Boat Asia stalwarts like Gulf Craft, Horizon Yachts and SG Boating, whose brands include Leopard Catamarans, Fairline, Chaparral, Robalo, and Meridian, also featured prominently. The yacht trade was well represented with yacht shipment experts Peters and May.
Off-the-water activities included car displays and test-drives, a nautical fashion and swimwear show at the waterfront promenade, jazz performances, wine and whisky tasting and an exclusive timepiece showcase.
Boat Asia 2012 had a special focus on the growing interest in luxury charters
Jack Nicklaus Sea Bear Debuts at Boat Asia 2012
TMX Show Productions Pte Ltd (TMX) acquired Suntec Integrated Media (SIM) in November 2007. TMX focuses on conceptualizing and managing specialized sports and lifestyle events for (targeted) industries and market segments. Boat Asia (conferred the Best Boat Show in Asia by the prestigious Christofle Asia Boating Awards 2007) is Asia's leading leisure boat and luxury lifestyle event.
For more information on TMX, visit www.tmx.com.sg. from corporations and private banks and for the first time featured an exclusive luxury private yacht charter segment. Regional luxury charter companies included Aqua International and international luxury charter companies include Sunsail and Fraser's Yacht.
The event also showcased the increasing use of "green" technologies in boat building and design. There were some interesting products in this sector which will reduce the carbon footprint for environmentally conscious boaters. The "green boats" on display featured such innovations as solar films and panels, solar electric power and fuel cells.